Interactive is the leading provider of "fun to play" casino games on the Internet. DDI's flagship product is the wildly popular DoubleDown Casino™ found on Facebook. We were acquired by IGT, so we can now create more fun games and live in the best of both worlds: the excitement and enthusiasm of a fast-growing start-up, powered by the leadership and resources of the largest casino gaming company in the world.
With Facebook potentially allowing real money gambling in certain parts of the world (like in the United Kingdom, where it’s legal), gambling-themed social games like DoubleDown are well-positioned to access a new audience segment that wants to play with real money. Games that already have established audiences may also be able to convert existing players that use only in-game currency to real money players, given that people are more likely to trust a developer they know rather than new social game developers that build games only for real money gambling.